The redesign for Wayfarer Bread a local, craft bakery located in the Bird Rock neighborhood of San Diego, California. The bakery specializes in bread and pastries, baked fresh daily, with an emphasis on local produce and organic ingredients, as well as events to connect the community. The project recreates the logo, inspired by the surf town in which it was founded, and the community it is working to build. This brand refresh speaks to Wayfarer’s hopes to lead the way towards a simpler life; small batch, locally sourced food, and elegant fare. The full brand guide can be found here.